Industry

Aviation/Airline

Client

Academic Project

Lion Air - Flight Booking Experience Redesign

Hero Banner Flight Booking

Simplifying the Flight Booking Experience

Lion Air serves millions of passengers annually, yet its digital booking experience presents usability challenges that impact user satisfaction. Complex navigation, unclear pricing, and inefficient booking flows create friction, making it difficult for users to complete their journey with confidence. This project focuses on redesigning the booking experience to be more intuitive, transparent, and efficient. By improving information architecture and simplifying user flows, the design aims to create a seamless end-to-end experience from flight search to booking and check-in across both web and mobile platforms.

View Prototype

Flight Searching Page
Flight Booking Page
Flight Booking Page
Passenger Details Page
Payment Page
Completion Page

Enhancing Efficiency and Trust

The redesigned experience transforms a complex booking flow into a streamlined and user-friendly journey. A simplified 3-step process replaces the previous multi-step flow, reducing friction and improving task completion speed. Clear pricing breakdowns eliminate hidden costs, while advanced filtering and improved form validation enhance usability and decision-making. The integration of booking and check-in into a single platform creates a seamless “one-stop solution” for users. User testing indicates a significant improvement in usability, with faster booking times and increased user trust. The result is a more efficient, transparent, and reliable digital experience for airline passengers.

  • Payment page
  • Flight booking page
  • Flight searching page
  • Passenger details page
  • Payment page
  • Flight booking page
  • Flight searching page
  • Passenger details page
  • Payment page
  • Flight booking page
  • Flight searching page
  • Passenger details page

Create a free website with Framer, the website builder loved by startups, designers and agencies.